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Use www.pinterest.com/source/yourwebsite.com. To Find out what is being pinned from your website.
Some suggestions:
1. Incorporate the new cross-channel branding (logo, colors, given in class)
3. Remember not to delete any of the content posted by the previous team, but build on it to enhance what's working and analyze what's not.
4. What tools can you use to start analyzing the page and tracking stats? There's a bevy of them in this article specific to Pinterest.
Feedback from last quarter's Pinterest team:
What worked:
We shared some good infographics about social media that made our page a resource. A friend actually used some of the infographics to research for a job interview he had.
Humor spreads fast, as people like to share laughter.
Recipes and fashion-related content were the pins that got the most attention.
Strong captions helped get people to look at the pin. Including URLs so people could click through to where they wanted to go also helped.
The more unique our content was, the more it got re-pinned.
What didn’t work:
It took us awhile to find ways to differentiate our Pinterest page from the other channels.
We needed to invite more people to pin to our boards. You have to invite people who are already following you, and we didn’t take that step.
We weren’t very consistent in posting content. Sometimes we’d pin 4-6 images in one day, then leave it alone for a few weeks. It needs regular interaction to build an audience.
If we had formulated a plan and assigned people roles we could have rocked it. There was so much more we could have done but we didn’t have a plan. Assign roles and tasks, and schedule time in your day to do it.
What you wanted to try:
Measurement tools like Pintics, Pinerly, PinReach, PinPuff and Repinly.
There is a large demographic of the artsy on Pinterest, and if you could find a way to reach them you could really do some cool stuff.
Be more proactive about promoting the page. We didn’t have the best participation and that’s probably because no one knows how to use Pinterest. Maybe we could have done a “how to use Pinterest” campaign that would have educated people.
Try pinning to other people’s boards to get the interaction rate up. Finding members in that community and other influencers to help spread the word is really important and pretty much the only way to get seen on Pinterest outside of search.
Promote the individuals who are participating on your page. Everyone loves a shout-out
Tighter integration with the other channels. There is tons of potential with Facebook, Twitter, etc.
Would have loved to have tried a Pinterest scavenger hunt as a campaign.
Pinterest team members are:
Timothy Quinlan
Jen Brookes
Molly Schultz
Megan Casey
Luiz Camargo
Pinterest Team Activities
https://docs.google.com/spreadsheet/ccc?key=0AuPQAFpHtxzzdF9nZHRFazdWenE2QUtGZXIyUW8wTHc#gid=0
Full Name: UW Social Media Certification
Allows you to create campaigns. Not sure if there is a cost for this.
Free tool to schedule pins on our board.
To Find out what is being pinned from your website.
Some suggestions:
1. Incorporate the new cross-channel branding (logo, colors, given in class)
2. Here are some basics on Pinterest and how to generate traffic.
3. Remember not to delete any of the content posted by the previous team, but build on it to enhance what's working and analyze what's not.
4. What tools can you use to start analyzing the page and tracking stats? There's a bevy of them in this article specific to Pinterest.
Feedback from last quarter's Pinterest team:
What worked:
What didn’t work:
What you wanted to try: